Exhibition Opening

MOVING TYPES – Letters in motion

From the beginnings of film until today

„Collect, watch, like, share & publish – the first exhibition in the social media principle.

Prof. Ralf Dringenberg

Prof. Anja Stöffler

Gutenberg’s invention was a revolution that is being repeated today, some 550 years later, when our globalized information and media society makes all information, all of humanity’s knowledge, available without restriction through digitalization. Numerous special exhibitions of the Gutenberg Museum open up new perspectives again and again with innovative concepts – and build bridges into the 21st century. The multiple award-winning media exhibition “Moving Types – Letters in Motion”, as the starting point for the newly established focus on typography in 2011, attracted worldwide attention.


Interactive media facade at the Gutenberg Museum

Even today, the large-scale light installation developed for the exhibition is still a highly regarded media intervention in public urban space. Here, passers-by can project SMS messages onto the façade of the museum and, to a certain extent, create a digital link to Gutenberg’s invention with movable letters of light.

The exhibition “MovingTypes – Letters in Motion” was created at the Zentrum Zeitbasierte Gestaltung, a cooperation of the Hochschule Mainz – Institute for Media Design and the Hochschule für Gestaltung Schwäbisch Gmünd, under the direction of Prof. Anja Stöffler, Prof. Ralf Dringenberg, Domnik Witzke, in cooperation with Dr. Annette Ludwig, Gutenberg-Museum Mainz.

The z zg Zentrum Zeitbasierte Gestaltung is a joint teaching, research and development institution of the University of Mainz and the Hochschule für Gestaltung Schwäbisch Gmünd. It is both a knowledge base and a creative lab. The leading and creative minds behind the z zg are media design professors Ralf Dringenberg and Anja Stöffler. They have been teaching and researching on communication, animation and interaction in real and virtual spaces for years. Their work focuses on the role of fonts and letters. On this basis they also develop new multimedia and interactive forms of communication.



The catalogue “with built-in cinema”, developed for the exhibition and probably the first in the world, wrote media history itself. After almost a year’s presence in Mainz, “Moving Types” moved on to the “Dortmunder U” and the “Alte Post” in Schwäbisch Gmünd.